WHAT IS IT?

The largest search network – definitely a great place to showcase your business. And Google offers its users an excellent opportunity: contextual, banner, and shopping ads
  • Contextual advertising – one of the most popular and quite effective types of advertising. When you search for something online, advertising algorithms find for you the ads that are most relevant to what you need. This is the key to its effectiveness – the client already has an interest in the product. You just need to show the advantages.
  • Banner advertising – a unique promotional message that can appear as an animation or a static image. When clicked, the user is redirected to the advertiser’s website. Banner advertising on the internet is very popular and allows attracting more clients than other types of online advertising products.
  • Google Shopping advertising – essentially a type of contextual advertising displayed at the top or side of search results as a gallery of product photos with descriptions, prices, and links to the website. In any case, the user will see your product on the first screen, which increases the chances of a purchase.

ADVANTAGES OF ADVERTISING IN GOOGLE

Advantages of Contextual Advertising

  • A client who clicks on contextual ads is a hot lead, already interested in your services or products, so there is a high likelihood of service orders or purchases.
  • You pay not for views, but for clicks from potential clients.
  • The ads will appear on partner websites.
  • You can choose the placement of the ads yourself.
  • There is targeting by key phrases.
  • Ads can be shown at specific times and days of the week.
  • Advertising campaigns are launched quickly.
  • Detailed analytics are available.
  • Positive impact on website search promotion (SEO).

Advantages of Banner Advertising

  • Brand and product recognition growth: a bright image with the brand name on the page is impossible to miss.
  • Large audience: if the correct online platform for placement is selected, high traffic is guaranteed.
  • Quick results: website visitors see the banner ad within the first few minutes of publication.
  • Banner ads are easy to manage: the content can be changed in real-time, and traffic can be monitored.

Advantages of Shopping Advertising

  • Large audience reach – ads are displayed across dozens of Google services: in Shopping, Search, Images, Partner sites, etc.
  • Google Shopping product ads are more noticeable compared to other ads and are still unfamiliar to the eye.
  • Ads are targeted to an audience interested in the product.
  • Maximum convenience for the buyer – minimal actions required to choose a product.
  • Easy management of Google Shopping campaigns – the algorithm decides when to display ads and does so in the best way.
  • Easy to compete if you have a more attractive offer.
  • The presence of reviews helps users make decisions.

FIND OUT THE COST

Fill out the form and we will calculate the cost of the “Google Advertising” service tailored to your needs and requests.