Targeting

The advertising objective “Conversions” is designed to encourage people to take the desired action on your website

The “Reach” objective is used for the goal of “Brand Awareness”

For this objective, a separate ad is created (which is not visible on your page but is shown in the Ads Manager)

The main goal of advertising with this objective is to drive potential customers to the website and give them the opportunity to familiarize themselves with the brand’s product

This is a recommended type of advertising for those who want to generate new leads and potential clients for their company