The reality of the 21st century is this: if you’re not online, you don’t exist. Brand owners must ensure they have a good, user-friendly website and engaging social media. Here’s why you need this and how to achieve it. Imagine: you create your awesome product, come up with a name, develop a strategy, a brand…
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Content Plan: Pros, Cons, and Pitfalls Every task requires planning. It’s often said that planning helps manage responsibilities more effectively and organize the workflow properly. Let’s explore how this works with a content plan as an example. A successful brand always has consistent and effective communication. The primary channel for this is social media. But…
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Nowadays, it seems like everyone is advertising on social media. Targeted advertising has become an essential part of running a business, bridging the gap between supply and demand. How does it work, and why do you need it? Let’s break it down in our article. Have you ever scrolled through Instagram and stumbled upon an…
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Contextual advertising is an effective method for increasing brand awareness and boosting sales. It’s a way to subtly showcase your product to someone likely to be interested in purchasing. Here’s a detailed explanation. How does contextual advertising work? First, let’s note that this type of advertising typically appears on Google. The process works like this:…
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