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Nowadays, it seems like everyone is advertising on social media. Targeted advertising has become an essential part of running a business, bridging the gap between supply and demand. How does it work, and why do you need it? Let’s break it down in our article. Have you ever scrolled through Instagram and stumbled upon an…

Contextual advertising is an effective method for increasing brand awareness and boosting sales. It’s a way to subtly showcase your product to someone likely to be interested in purchasing. Here’s a detailed explanation. How does contextual advertising work? First, let’s note that this type of advertising typically appears on Google. The process works like this:…