How & Why To Collaborate With Bloggers?

Today, advertising through bloggers is a popular method for brand promotion. “Influencers” have high trust with their audience, so this type of advertising can truly justify the costs involved. Why should businesses work with bloggers? People have long been accustomed to TV advertising, and often the audience doesn’t trust it. According to statistics, trust in…

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How To Set Goals & Tasks For An SMM Strategy?

To create a good SMM strategy, you first need to understand the goals you want to achieve from promoting on social media. We know that for many entrepreneurs, setting clear goals is a challenge. Therefore, it’s worth using the SMART algorithm. S – Specific M – Measurable A – Achievable R – Relevant T –…

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Why Do We Need Branding?

Consumers need clarity and simplicity. Among many options, people should notice your offer. What should you focus on to achieve this? How to stand out? It all starts with an idea. Ideally, this idea should be new and interesting. Although, in reality, coming up with something new is just a clever combination of things that…

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Brand Identity

Do you have a great product with a well-thought-out story, a strong position, and big ambitions but can’t seem to gain traction? Don’t give up! Here’s a simple hint: brand identity. Brand identity is the face of the brand. It’s everything the consumer remembers, the impression formed through it. According to the classic approach, it…

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Brand Promotion On The Internet

The reality of the 21st century is this: if you’re not online, you don’t exist. Brand owners must ensure they have a good, user-friendly website and engaging social media. Here’s why you need this and how to achieve it. Imagine: you create your awesome product, come up with a name, develop a strategy, a brand…

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Content Plan: Pros, Cons, and Pitfalls

Content Plan: Pros, Cons, and Pitfalls Every task requires planning. It’s often said that planning helps manage responsibilities more effectively and organize the workflow properly. Let’s explore how this works with a content plan as an example. A successful brand always has consistent and effective communication. The primary channel for this is social media. But…

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