Texts are everywhere. From advertising banners, university papers, to Instagram posts. Whether you’re a copywriter, business owner, or student — it doesn’t matter who you are. The ability to write well will never be unnecessary. Today, we’ll share some tips that will help you improve your writing. Always Think About the Reader It’s crucial to…
Writing skills are needed not only by copywriters. In a time when even gossip is spread through messaging, the ability to write well becomes a necessity. In school, university, when searching for a job, or in writing a cover letter – you’ll have to present your thoughts in text form. And if you can do…
Internet marketing is the promotion of products/services of a brand through online services. Depending on the nature of the business, different platforms are used: a blog on social media, an online store, and others. We all know about traditional advertising: banners, TV, posters. Internet marketing is the same but on the internet. Through internet marketing,…
Interesting topics, beautiful photos, and targeted advertising are not everything. A brand must have its own way of communicating with its audience – this is its tone of voice. Tone of voice – the way a brand communicates with customers. TOV reflects the brand’s values. In text, the tone is conveyed through the words and…
Do you have your own business, created social media pages, but still have few followers? Quality product, communication, and unique offers are important. But your competitors are doing the same. So let’s talk about how to stand out from your competitors and make sure people buy from you. So, what is a brand style and…
Advertising Age — a popular American information agency. It was them who compiled the list of the best advertising campaigns of the 21st century. Dove, Real Beauty Campaign Dove took the first place. In 2004, they launched the Real Beauty campaign. The goal was to rethink the concept of female beauty, normalize naturalness, and fight…
