Writing skills are needed not only by copywriters. In a time when even gossip is spread through messaging, the ability to write well becomes a necessity.
In school, university, when searching for a job, or in writing a cover letter – you’ll have to present your thoughts in text form. And if you can do this better than others, you’ll have an advantage.
Today, Mast Agency will share books that will help you improve your writing.
Maxim Ilyakhov “Write, Cut”
The book covers the basics of copywriting. How to make a text clear and easy for the reader. How to write without bureaucratic language, clichés, and “fluff”.
The author explains how to prepare for writing, identify the target audience, and create a text that will work.
Read this book with a pencil, highlight the key ideas and tips. Immediately open old texts and fix them according to the author’s advice.
William Zinsser “Text-Pex-Shmex. The Magic of Persuasive Texts”
Zinsser – a professor at Yale University who has worked with texts throughout his life. The book will be interesting for both copywriters and authors of creative texts.
Zinsser explains tools that will help make a text more engaging. Freelancers should pay attention to “Text-Pex-Shmex”, as the author discusses writing texts (both creative and commercial) as a daily job.
Mark Livin “Storytelling for the Eyes, Ears, and Heart”
Mark Livin argues that anything can be told as an interesting story. Indeed, advertising presented as a story is highly successful.
Copywriters who want to improve their skills, read and tell the client’s product story in an interesting way.
Staska Padalka “In Expectation of the Copywriter”
The main topic – “How to Write a Selling Text”. This book will appeal to beginners, experienced copywriters, and business owners.
The author explains how to create catchy headlines, write texts that sell products, and attract attention to the company, business, or your craft.
The more you read (not just professional literature) and practice, the more your writing skills grow.
Read good literature and improve yourself!
