Internet marketing is the promotion of products/services of a brand through online services. Depending on the nature of the business, different platforms are used: a blog on social media, an online store, and others.
We all know about traditional advertising: banners, TV, posters. Internet marketing is the same but on the internet.
Through internet marketing, a business can tell a broad audience about its product, build communication, and attract new clients.
Why does a business need the internet? The advantages of internet marketing:
Global reach
The numbers speak for themselves. 56% of the world’s population uses the internet. And this number will only continue to grow.
For example, thanks to targeted advertising, a business can show ads precisely to its target audience. Agree, this is much more effective than a billboard on the street.
Precision
Targeting allows you to set up ads very precisely. You can choose anything: age, gender, habits, location, interests, etc. And Meta, for instance, will show ads to people who are most likely to make a purchase at the time when it’s most effective.
Cost-effectiveness
Internet marketing is much cheaper than traditional marketing. Creating an advertising campaign online requires fewer resources and funds. And since you only show ads to interested people, the costs for advertising on the internet are more likely to pay off quickly.
Types of internet marketing
- Email marketing;
This is the sending of emails to potential and existing clients. Through emails, you can inform people about promotions, discounts, special offers, and increase brand loyalty.
- Search engine optimization;
This is an effective advertising tool. Remember how often you Google a product before purchasing? Most people do this. A potential client is likely to click on the link that appears at the top of the list.
- SMM;
This is the same targeting we discussed earlier. You can set the audience: age, gender, habits, etc. This way, your ads will be seen by people who are likely interested in the product.
- Chatbot marketing;
A chatbot is a pre-prepared chain of questions and answers that allows clients to get answers to their questions, place an order, or receive information about discounts.
- Influence marketing.
This is the practice of promoting brands through “opinion leaders” – bloggers, celebrities. Media figures have the trust of their audience, so this kind of advertising works well and shows good results.
SMM
SMM is marketing through which brands attract new customers.
95% of people aged 18 to 34 find it most convenient to follow brands and make purchases on social media.
Why does a business need social media?
Content promotion
A brand can promote articles, news, promotions, brand videos, and more.
Using news hooks
Today, a brand is not just a storefront with products. Companies now need to respond to socially significant events and show their position.
Launching ads
Sometimes a targeted advertising specialist is hired for this. This person knows how to develop an advertising strategy, calculate the budget, and choose the target audience. This allows you to use advertising funds clearly and effectively.
What are the goals of SMM?
Traffic
Posts on social media can redirect users to the website. Website visits are the traffic.
Increasing engagement
When followers like, share posts, respond in polls, and participate in contests, they become engaged with the brand’s activities. Ultimately, this increases customer loyalty, which in turn raises the likelihood of a purchase.
Finding new customers
This goal is achieved through targeting.
Image
Social media is a great way to communicate the brand’s values. For example, if you engage in charity work, share that on social media. Show how you react to significant events in society.
