Nowadays, it seems like everyone is advertising on social media. Targeted advertising has become an essential part of running a business, bridging the gap between supply and demand. How does it work, and why do you need it? Let’s break it down in our article.
Have you ever scrolled through Instagram and stumbled upon an ad offering exactly what you need at that moment? It might feel like your devices are eavesdropping on your conversations—or even reading your mind. But instead of diving into conspiracy theories, let’s take a closer look at how online advertising algorithms actually work.
Target (from English) means “goal.” And that’s the principle behind targeted advertising.
When we sign up for social media or other websites, we share information about ourselves. At the very least, we provide our name, gender, age, and location. Often, we share even more—our marital status, profession, hobbies, and preferences.
Of course, we do this to share our lives, find like-minded people, or make new connections. Social media platforms, on the other hand, use this data to match our interests with the best offers available.
Here’s how it works: a product or service is analyzed, and the targeting specialist selects an audience most likely to be interested in it. They set criteria like age, gender, location, and interests—essentially the same details we provide during registration. If these criteria match your profile, there’s a good chance you’ll see the ad in your feed—and it might catch your attention.
Thanks to precise audience selection, targeted advertising is highly effective. It reaches genuinely interested users at the right time. Plus, social media makes it easy to get quick feedback from potential customers.
If you understand your potential clients, can identify your target audience, and have an amazing product or service, it’s time to try targeting!
People will talk about you, see you, and buy from you.
