Today, advertising through bloggers is a popular method for brand promotion. “Influencers” have high trust with their audience, so this type of advertising can truly justify the costs involved.
Why should businesses work with bloggers?
People have long been accustomed to TV advertising, and often the audience doesn’t trust it. According to statistics, trust in bloggers is 65% higher than trust in traditional advertising.
Working with bloggers is accessible and effective:
- Influencer marketing is available even for small companies;
- 90% of marketers believe that investments in influencer marketing pay off better than other channels.
How to work with bloggers?
At first glance, it may seem like there is nothing easier than choosing a blogger, sending them a brief, and waiting for quick results. But this is the biggest mistake.
For a successful advertising campaign, many factors need to be considered. So, what should you pay attention to?
- When selecting a blogger, research their profile. It’s important to choose someone whose values align with your brand. Your brand will be associated with the influencer who promotes it.
- Check the blogger for fake followers and likes on their posts.
- Check the growth dynamics of their followers. This can be done using the AdLover service.
- Develop a brief that clearly specifies the publication date, key messages about the product, and the final result.
Don’t be afraid to work with bloggers. Wishing you successful advertising campaigns!
