Texts are everywhere. From advertising banners, university papers, to Instagram posts.
Whether you’re a copywriter, business owner, or student — it doesn’t matter who you are. The ability to write well will never be unnecessary. Today, we’ll share some tips that will help you improve your writing.
Always Think About the Reader
It’s crucial to know exactly who you’re writing for and why they would want to read your text. Analyze your target audience, choose topics that interest them, and use language they are familiar with.
For example, if you’re writing for students or schoolchildren, the word “venerable” probably won’t appeal to them.
Define the Purpose of the Text
Imagine writing a text as a journey from point #1 to point #2, and the reader has to walk this path without getting lost along the way.
Before you start typing, define the purpose. Why would anyone want to read your text? Stay focused on the topic: if you’re talking about how to grow buckwheat, don’t switch to peas.
Structure It
Large blocks of text are read by very few people. It’s easy to absorb clear information — from an Instagram post to a TikTok video. Few can concentrate on long paragraphs of text.
So, break the information into blocks. The text won’t seem overwhelming, and it will be easier to read.
Simplify
If you can remove a word from a sentence without changing the meaning — do it. If you think long introductions, filler words, and epithets make your text better, you’re mistaken. Practice shows that short sentences, simple words, and the absence of complex turns of phrase are easier for readers to absorb.
“Write Drunk, Edit Sober”
You’ve defined the target audience, planned the structure, written the text, and broken it into blocks. What’s next?
Remove the “Water”
“Of course,” “however,” “undoubtedly,” “as already mentioned,” and other phrases that dilute the quality of your text and make readers want to stop reading.
Remove these filler words, and trust me, your text will only improve.
Remove Clichés, Stereotypes, and Bureaucratic Language
“Beautiful as a rose,” “like a cloudless sky,” “high-class quality,” “excellent service,” etc.
Want to show the benefits? Speak with facts. No one believes “we’re the best on the market” anymore — everyone says that.
Don’t say “We care about our customers,” say “Free returns if the size doesn’t fit.”
Read the Text Aloud
When reading a text, we mentally speak it. Make sure it reads well — read it aloud. Proofread for errors, read it again, and you’re done!
