To create a good SMM strategy, you first need to understand the goals you want to achieve from promoting on social media.
We know that for many entrepreneurs, setting clear goals is a challenge. Therefore, it’s worth using the SMART algorithm.
S – Specific
M – Measurable
A – Achievable
R – Relevant
T – Time-bound
SMART GOALS
Specific
The goal must be clear and have a specific outcome.
For example: gain 100 followers in a month.
How it’s wrong: increase the number of comments under posts.
Measurable
The goal must be measurable. You need to define specific numbers to track whether you’ve achieved the goal or not.
For example: increase sales by 10%.
How it’s wrong: sell a lot of products.
Achievable
The goal should be realistic for a specific period.
For example: post once every three days.
How it’s wrong: post every day.
Relevant
The goal should align with the company’s overall objectives.
For example: increase reach by 20% every month. To achieve this goal, you need to regularly post, share stories, encourage followers to comment, and message directly.
How it’s wrong: hold a contest for every new hundred followers.
Time-bound
Set deadlines for each goal. Without them, achieving the goal will stretch over time.
For example: the goal is to increase the number of brand mentions in the media to 10 per month. Period: 3 months.
How it’s wrong: work with 200 bloggers in 1 year.
Formulate your goals correctly, and they will be easier to achieve!
