Contextual advertising is an effective method for increasing brand awareness and boosting sales. It’s a way to subtly showcase your product to someone likely to be interested in purchasing. Here’s a detailed explanation.
How does contextual advertising work?
First, let’s note that this type of advertising typically appears on Google. The process works like this:
- we enter a search query > the system shows us ads at the top of the results related to our query. These look like regular search results, except with a small “Ad” label.
We may not only advertise a specific product we’ve searched for, but also related items.
This happens because, when setting up contextual ads, we select keywords that match search queries. It’s important to carefully work on this step and consider all the contexts in which it makes sense to talk about our product.
The key feature of contextual advertising
The key feature is that its algorithms are based on text. That’s why keywords are so important—the better they are selected, the more effective the ad will be.
What else will we get from it?
- Increased targeted traffic and sales without large expenses;
- Achieving different goals (launching a new product, retaining existing clients, etc.);
- The ability to use various formats (videos, banners, text ads).
Is contextual advertising expensive?
It’s hard to give a definite answer because the cost depends on several factors.
First, you need to choose your payment model: cost-per-click, cost-per-conversion, or cost-per-view. The price will also depend on industry competition, as well as the quality of your ad and website. The higher the quality, the lower the cost.
It’s important to note that setting up contextual advertising comes with several management tasks. We need to think about how to handle interactions with interested users: who will answer calls, whether the system can manage an increase in applications, etc.
If you plan to launch contextual advertising, it’s recommended to consult specialists to achieve the desired effect. Now, you’ll have a clearer understanding of how it works.
Good luck with your business!
