Content Plan: Pros, Cons, and Pitfalls
Every task requires planning. It’s often said that planning helps manage responsibilities more effectively and organize the workflow properly. Let’s explore how this works with a content plan as an example.
A successful brand always has consistent and effective communication. The primary channel for this is social media. But what can you talk about so much? How often should you post? Won’t people get tired of it? How do you avoid missing something important?
There’s always something to share. Most brands on social media talk about their products, their industry as a whole, or even touch on socially significant topics. Nowadays, long reads and overly complex texts filled with jargon are becoming a thing of the past. Minimalism is a good trend—it’s essential to convey complex ideas in a simple way.
Finding an interesting topic in today’s world isn’t difficult. The next question is: how often should you appear on social media to stay relevant but not overwhelm your audience?
This is very individual, but one thing is certain: you need to remind people about yourself daily. The frequency depends on your audience’s preferences, which you can determine by analyzing their activity and needs. People value their time and won’t watch 15 identical stories without any meaningful content.
To avoid forgetting important details, maintain an overview of your social media, and ensure you’re on track, a content plan is the solution.
Pros of a Content Plan:
- You have content prepared in advance.
- You maintain control over key processes on social media.
- It opens opportunities for new communication methods (e.g., different formats, interactive content).
- You ensure regular communication with a predetermined frequency.
Cons of a Content Plan:
- You can’t pre-plan situational content (though you can add it anytime).
- Content prepared in advance may lose relevance by the time it’s scheduled to post.
How to Avoid Pitfalls:
Tailor your content plan to your needs. Decide whether you should plan content for a month or just a week. Analyze what your audience likes most, whether you’re producing enough content, or if it might be too much.
Only after answering these questions should you start creating a content plan. When done right, it will work, and you’ll see the difference!
