Do you have your own business, created social media pages, but still have few followers?
Quality product, communication, and unique offers are important. But your competitors are doing the same. So let’s talk about how to stand out from your competitors and make sure people buy from you.
So, what is a brand style and why is it needed?
Brand style is a set of graphic and textual elements that are associated with a specific brand. For example, when you see a bitten apple, your first thought will be about the company Apple.
Functions of brand style:
- Attracting attention;
- Increasing brand recognition;
- Improving advertising quality;
- Separating from competitors.
What properties should brand style have?
Harmony
All elements of brand style must harmoniously match together: colors, effects, elements, fonts, etc.
Uniqueness
You must differentiate yourself from competitors, not use the same templates for posts and stories.
Consistency
All templates should be in one style. You can, of course, create many beautiful designs for each post, but the overall picture will look messy.
Relevance
Indeed, today there are many beautiful templates and everyone wants to use them for their needs. It is important to analyze whether the colors, elements, and fonts fit the theme of your page.
What to start with?
- The first and most important thing – analyze the target audience of the brand. After this, you’ll understand which design and text style will appeal to your audience;
- Mission, position, USP – analyze, formulate, and convey through brand style;
- References – after a detailed analysis, prepare examples that you like and fit the style.
What does brand style include?
- Colors and fonts.
- Logo.
- Brand elements.
- Style of photos and images.
Remember that brand style can and should change over time. As the brand changes, so does the style.
