The reality of the 21st century is this: if you’re not online, you don’t exist. Brand owners must ensure they have a good, user-friendly website and engaging social media. Here’s why you need this and how to achieve it.
Imagine: you create your awesome product, come up with a name, develop a strategy, a brand style — in short, you’re ready to work.
You want to tell the world about yourself. So, where do you start?
Let’s break this down with a hypothetical example. Suppose you have a hat brand.
A brand’s weight and seriousness are given by its own website. Here, you’ll tell your story and showcase your products. Websites are primarily designed to show the product or service with all its characteristics. Consumers will be able to view the assortment, prices, and more.
The main communication channel — social media. Without it, it will be hard to understand your audience, their needs, and requests.
Depending on the specifics of your brand, you’ll decide which social networks are best for effective communication.
If we continue with the hat example, Instagram would definitely be a great choice. This platform has always been focused on visual content, with images at the forefront. So, you’ll take beautiful photos of your hats, write text in your voice, and show it to the world. Here, you’ll be able to interact with your audience, track their activity, and set up ads. Therefore, this network is a must-have for this kind of business.
If your hats also appeal to an audience that prefers Facebook, show yourself there too. The content may be duplicated across different platforms, but each is needed to reach a wider audience.
Your main task on social media is to provide comprehensive information about your brand and show your authenticity. People like to buy from people, so give them that opportunity. Be honest and don’t try to be overly complicated. Never compare yourself to anyone! Be unique.
If your brand is your life’s work, you will never tire of making it better. You’ll always strive for improvement, and that will bring you joy.
Analyze yourself, identify the most successful communication channels, and dominate social media!
