Do you have a great product with a well-thought-out story, a strong position, and big ambitions but can’t seem to gain traction? Don’t give up! Here’s a simple hint: brand identity.
Brand identity is the face of the brand. It’s everything the consumer remembers, the impression formed through it.
According to the classic approach, it all starts with the logo. Your logo should embody the story, be clear and concise, memorable, and associate directly with your product. It’s exclusive, a tale of your uniqueness.
The logic is that the logo should depict something related to the company’s activity or its product. But if you test this theory in practice, questions arise. For example, how is a bitten apple related to digital technology? And how about an alligator on a clothing brand? It becomes clear that it’s not just about drawing a hat on the logo if you sell hats.
A story is needed. Maybe it’s serious and complex, maybe humorously absurd. It should evoke emotion and easily stick in the memory.
If you’ve managed this, then congratulations on the start of something big.
However, the logo alone won’t do it all. Next, comes the creation of the corporate style. This is what will tell the world about you—everything that communicates non-verbally, the visual perception of the brand, the future recognizability.
Thus, the creation of brand identity involves:
- logo;
- colors;
- fonts;
- website design and layout;
- graphic elements and photos;
- merch;
- brand book.
This is a substantial and responsible part of the work on the brand. But if you truly love your business, creating brand identity will bring you pure satisfaction. Here, you can implement all your ideas and visions.
Believe me: the result of this global work won’t keep you waiting long!
