Texts are everywhere. From advertising banners, university papers, to Instagram posts. Whether you’re a copywriter, business owner, or student — it doesn’t matter who you are. The ability to write well will never be unnecessary. Today, we’ll share some tips that will help you improve your writing. Always Think About the Reader It’s crucial to…
Writing skills are needed not only by copywriters. In a time when even gossip is spread through messaging, the ability to write well becomes a necessity. In school, university, when searching for a job, or in writing a cover letter – you’ll have to present your thoughts in text form. And if you can do…
Internet marketing is the promotion of products/services of a brand through online services. Depending on the nature of the business, different platforms are used: a blog on social media, an online store, and others. We all know about traditional advertising: banners, TV, posters. Internet marketing is the same but on the internet. Through internet marketing,…
Interesting topics, beautiful photos, and targeted advertising are not everything. A brand must have its own way of communicating with its audience – this is its tone of voice. Tone of voice – the way a brand communicates with customers. TOV reflects the brand’s values. In text, the tone is conveyed through the words and…
Do you have your own business, created social media pages, but still have few followers? Quality product, communication, and unique offers are important. But your competitors are doing the same. So let’s talk about how to stand out from your competitors and make sure people buy from you. So, what is a brand style and…
Advertising Age — a popular American information agency. It was them who compiled the list of the best advertising campaigns of the 21st century. Dove, Real Beauty Campaign Dove took the first place. In 2004, they launched the Real Beauty campaign. The goal was to rethink the concept of female beauty, normalize naturalness, and fight…
Today, advertising through bloggers is a popular method for brand promotion. “Influencers” have high trust with their audience, so this type of advertising can truly justify the costs involved. Why should businesses work with bloggers? People have long been accustomed to TV advertising, and often the audience doesn’t trust it. According to statistics, trust in…
To create a good SMM strategy, you first need to understand the goals you want to achieve from promoting on social media. We know that for many entrepreneurs, setting clear goals is a challenge. Therefore, it’s worth using the SMART algorithm. S – Specific M – Measurable A – Achievable R – Relevant T –…
Consumers need clarity and simplicity. Among many options, people should notice your offer. What should you focus on to achieve this? How to stand out? It all starts with an idea. Ideally, this idea should be new and interesting. Although, in reality, coming up with something new is just a clever combination of things that…
Do you have a great product with a well-thought-out story, a strong position, and big ambitions but can’t seem to gain traction? Don’t give up! Here’s a simple hint: brand identity. Brand identity is the face of the brand. It’s everything the consumer remembers, the impression formed through it. According to the classic approach, it…
